RSS stands for Really Simple Syndication.
RSS is the format for distributing news and other web content. When you put content into RSS and send that content to other people or websites, it's called a feed.
Feeds are very powerful. They attract the interest of the search engines and they reach new audiences.
Every blog has a feed. Most of the new social media sites are using RSS Feeds to distribute their content. Twitter runs on RSS feeds, Facebook and MySpace use feeds.
You can add feeds to your news and tap in to the power of the social web. A feed will increase the reach and visibility of your news content.
"What Is RSS?" Social Media Newsroom | Pressfeed. Web. 21 Apr. 2010.